After winning Melodifestivalen 2012, Loreen was sent to represent Sweden in the Eurovision Song Contest 2012 in Azerbaijan, Baku. There she spent two weeks of preparation for the contest with tight schedule full of rehearsals, interviews, press meetings and related Eurovision events. On 24th of May, she performed in second semi-final of the contest and qualified directly for the final. Two days later, on 26th of May, Loreen won with "Euphoria" the entire competition with a total of 372 points from 40 voting countries out of 42 and became one of the most successful Eurovision winners, with Euphoria reaching #1 in 21 countries.
Performance: The performance was based on Melodifestivalen version from March with minor changes, described in this article. The new stage costume made of hand-painted silk was designed by Martin Bergström. The first version of the stage outfit was later modified after dress rehearsal, removing additional tassels of fabric on the sleeves. The performance was choreographed by Ambra Succi and the concept was inspired by Asian movies Memoirs of a Geisha, Hero and martial arts. "It is important that everything feels genuine. We wanted it stripped down and put all the emphasis on the song", said Ambra.
In addition to the choreography, Ambra Succi has also designed the screenplay for the song and the lights. Together with Loreen danced on the stage American dancer Ausben Jordan. Loreen also performed with 3 back-vocal singers, on 4 x 5 feet custom stage platform built by the German production and with effects of falling snow projected on background screen. The venue for Eurovision Song Contest in Baku, Crystal Hall, was many times larger than in Globen, Sweden for Melodifestivalen. The stage was open in every direction, with 25 TV cameras around, instead of only 4 in Globen. The main producer of the performance was Rennie Mirro and artistic director Ambra Succi.
Articles: The story and legacy of ‘Euphoria’ | Eurovision podcast: Loreen on Euphoria | 10 years anniversary interview | Euphoria Guide | Eurovision 2012 schedule
List of events - Eurovision 2012:
15/05 - Travelling to Baku - Baku, Azerbaijan → (Photos |Video)
16/05 - Meeting with Press Baku, Azerbaijan → (Photos |Video)
16/05 - First Rehearsal - Baku, Azerbaijan → (Photos | Video)
16/05 - First Press Conference - Baku, Azerbaijan → (Photos | Video)
16/05 - Interviews after Press Conference - Baku, Azerbaijan → (Photos | Video)
17/05 - Norwegian Constitution Day - Baku, Azerbaijan → (Photos | Video)
18/05 - Center for women (HR support) - Baku, Azerbaijan → (Photos | Video)
19/05 - Second Rehearsal - Baku, Azerbaijan → (Photos | Video)
19/05 - Second Press Conference - Baku, Azerbaijan → (Photos | Video)
20/05 - ESC Opening Ceremony - Baku, Azerbaijan → (Photos | Video)
20/05 - Welcome party at Euroclub - Baku, Azerbaijan → (Photos | Video)
21/05 - IRFS offices (HR support) - Baku, Azerbaijan → (Photos | Video)
22/05 - Nobel Museum - Baku, Azerbaijan → (Photos | Video)
22/05 - Screening of Semi-final 1 - Baku, Azerbaijan → (Photos |Video)
22/05 - Gouden Uren on Radio 2 - Baku, Azerbaijan → (Photos | Video)
23/05 - Dress Rehearsal Semi-Final 2 - Baku, Azerbaijan → (Photos | Video)
24/05 - Second Semi-Final - Baku, Azerbaijan → (Photos | Video)
25/05 - Meeting with Swedish fans - Baku, Azerbaijan → (Photos |Video)
25/05 - Winners Press Conference - Baku, Azerbaijan → (Photos | Video)
26/05 - Jury Final - Baku, Azerbaijan → (Photos | Video)
26/05 - Grand Final - Baku, Azerbaijan → (Photos | Video)
27/05 - Winner’s Press Conference - Baku, Azerbaijan → (Photos | Video)
27/05 - Swedish After-party - Baku, Azerbaijan → (Photos |Video)
27/05 - Meeting with Press - Baku, Azerbaijan → (Photos |Video)
28/05 - Arriving at Arlanda Airport - Stockholm, Sweden → (Photos | Video)
29/05 - Hötorget Celebration - Stockholm, Sweden → (Photos | Video)
15/05 - Travelling to Baku - Baku, Azerbaijan → (Photos |
16/05 - Meeting with Press Baku, Azerbaijan → (Photos |
16/05 - First Rehearsal - Baku, Azerbaijan → (Photos | Video)
16/05 - First Press Conference - Baku, Azerbaijan → (Photos | Video)
16/05 - Interviews after Press Conference - Baku, Azerbaijan → (
17/05 - Norwegian Constitution Day - Baku, Azerbaijan → (Photos | Video)
18/05 - Center for women (HR support) - Baku, Azerbaijan → (Photos | Video)
19/05 - Second Rehearsal - Baku, Azerbaijan → (Photos | Video)
19/05 - Second Press Conference - Baku, Azerbaijan → (Photos | Video)
20/05 - ESC Opening Ceremony - Baku, Azerbaijan → (Photos | Video)
20/05 - Welcome party at Euroclub - Baku, Azerbaijan → (Photos | Video)
21/05 - IRFS offices (HR support) - Baku, Azerbaijan → (Photos | Video)
22/05 - Nobel Museum - Baku, Azerbaijan → (Photos | Video)
22/05 - Screening of Semi-final 1 - Baku, Azerbaijan → (Photos |
22/05 - Gouden Uren on Radio 2 - Baku, Azerbaijan → (Photos | Video)
23/05 - Dress Rehearsal Semi-Final 2 - Baku, Azerbaijan → (Photos | Video)
24/05 - Second Semi-Final - Baku, Azerbaijan → (Photos | Video)
25/05 - Meeting with Swedish fans - Baku, Azerbaijan → (Photos |
25/05 - Winners Press Conference - Baku, Azerbaijan → (Photos | Video)
26/05 - Jury Final - Baku, Azerbaijan → (Photos | Video)
26/05 - Grand Final - Baku, Azerbaijan → (Photos | Video)
27/05 - Winner’s Press Conference - Baku, Azerbaijan → (Photos | Video)
27/05 - Swedish After-party - Baku, Azerbaijan → (Photos |
27/05 - Meeting with Press - Baku, Azerbaijan → (Photos |
28/05 - Arriving at Arlanda Airport - Stockholm, Sweden → (Photos | Video)
29/05 - Hötorget Celebration - Stockholm, Sweden → (Photos | Video)
Next year Eurovision Song Contest was held in winning country, Sweden and Loreen opened the first semi-final of the contest in Malmö. She performed with a special version of "Euphoria" with choir of children from schools in Lund and Malmö, they were 69 in total. It was a similar version of performance from her Melodifestivalen interval act in March. At the Eurovision finals she appeared again as interval act during voting, where she performed with medley of her new single "We Got The Power", "My Heart Is Refusing Me" and "Euphoria".
Performance: In the first semi-final the students from Lund were doing the sign language, while the childrens’ choir was made up from pupils from the schools in Malmö. The choreographer of Eurovision final performance was Ambra Succi with dancers from Diambra dance company. The performance in final was with special effects and Loreen was accompanied by dancers dressed as ninjas. Costume designer of stage outfit in final was Astrid Olsson from V Ave Shoe Repair, in first semi-final Ida Klamborn. There was also black version of costume for Eurovision Final, but in the end a white model was chosen for the finals.
List of events - Eurovision 2013:
12/05 - ESC Opening Ceremony - Malmö, Sweden → (Photos | Video)
13/05 - First Semifinal Rehearsals - Malmö, Sweden → (Photos | Video)
13/05 - First Semifinal - Malmö, Sweden → (Photos | Video)
17/05 - Meeting with Emmelie de Forest - Malmö, Sweden → (Photos | Video)
17/05 - Grand Final Rehearsals - Malmö, Sweden → (Photos | Video)
17/05 - Grand Final - Malmö, Sweden → (Photos | Video)
12/05 - ESC Opening Ceremony - Malmö, Sweden → (Photos | Video)
13/05 - First Semifinal Rehearsals - Malmö, Sweden → (Photos | Video)
13/05 - First Semifinal - Malmö, Sweden → (Photos | Video)
17/05 - Meeting with Emmelie de Forest - Malmö, Sweden → (Photos | Video)
17/05 - Grand Final Rehearsals - Malmö, Sweden → (Photos | Video)
17/05 - Grand Final - Malmö, Sweden → (Photos | Video)