Ride
World Premiere: 11 December 2017
Director: Johan Lindeberg
DOP (Director of Photography): Max Larsson
Editor: Björn Lindgren
Grading: Edward Negussie
Project Manager: Kristina Tunkrans
Shooting the music video
Screenshots
Music video
World Premiere: 11 December 2017
Director: Johan Lindeberg
DOP (Director of Photography): Max Larsson
Editor: Björn Lindgren
Grading: Edward Negussie
Project Manager: Kristina Tunkrans
"The video and song is the crescendo on my new album Ride and is about always being true and finding the strength in yourself," says Loreen to GAFFA.se.
‘Ride’ is the climax of the trilogy. The realization of the higher self. Finally. Loreen can surrender to her true self. Natural strength and a sense of being that allow her to move calmly in her natural direction. As a sensate act, ‘Ride’ provides full closure to the past and the new beginning Loreen has longed for. The shaving of her hair is an act of liberation, a step in a new direction allowing herself as a woman to be in her full strength and power. (More)