Release date: 24 November 2017 Recorded: 2014-2017 Label: BMG Rights Management Scandinavia Wikipedia info:here Buy digitally:iTunes | Google Play Buy physical copy:CDON.se | More shops? Tracklist (iTunes): 1. '71 Charger - 4:11 2. Dreams - 4:39 3. Jupiter Drive - 5:25 4. Fire Blue - 4:19 5. Hate The Way I Love You - 6:39 6. I Go Ego - 3:29 7. Heart On Hold - 4:08 8. Love Me America - 4:29 9. Ride - 5:12 10. '71 Charger (Strings version) - 3:39 Lenght: 46:15
RIDE is the second studio album by Swedish recording artist Loreen. The album was released on 24 November 2017 through BMG, five years after her debut album Heal. The album also follows an EP titled NUDE, released in August 2017. Two singles have so far been released for the album, "71 Charger" and "Hate The Way I Love You" released on 29 September 2017 and 27 October 2017.
For VLT she says that the new music holds “very feminine power” and is influenced by bands like Radiohead, The Doors and Jefferson Airplane."
"This is how you’ve never heard me. It’s very analogous, and very dirty. It breathes the 60’s and 70’s. We recorded the whole album in five days, something they did back in the days. The album has not been made to create hits. It’s the first chapter to create my truth. It is best suited for long road trips."
Loreen said, “For me, 2017 was about establishing a sense of independence and channelling it into a new and exciting direction for my music. I really connected with BMG’s mission to support independent artists in a transparent way, but also keeping their creative interests close. When I presented them my vision for the future there was an immediate click and I am really excited to begin this journey between our teams.”
"The entire album is like a reflection of my own personal search process. I want to use my album as a platform to develop myself, and creativity is a part of it. "
In September Loreen released "71 Charger", part one of a trilogy where the sequel consists of single "I Hate The Way I Love You" which is available at the end of October. Part three, the final part, consist of full-length album released on November 24th.
Composition
The album moves away from the dance sound of Heal to a darker, mid-tempo vibe whilst keeping Loreen's notable vocals and electronic sound. Scandipop describes "Hate The Way I Love You" as "A song that starts off as a stark and atmospheric ballad, before morphing into a Björk-esque dose of pulsating euphoria".
"Ride is an illustration of a change, a transformation. I’ve gone from something old into something new. If you stay for too long in old patterns, it creates a bitterness and with Ride I took the whole change. From Step 1, which is the frustration, to Step 2, the awakening, to Step 3, as for me, has been the release where I try to end up in sync with the person I want to be. Then the album touches several of the topics that interest me, egoism, politics, and unconditional love and so on." said Loreen for BON interview
"Earlier I was processed, tweaked, packaged. I was choking. I need to flourish. I want to give something to myself and others with my music. Something bigger and more important than the superficial. What else is the meaning of all this?"
Promotion
Loreen was interviewed on the Swedish breakfast show Nyhetsmorgon on 26 November 2017, where she also performed "Hate The Way I Love You" and "Ride". The following day, she held a private concert at Stockholm's Vasateatern where she performed all the tracks from the album.
Recording album
Album art
The story of album "Ride"
PART I - "'71 Charger"
’71 Charger is the start of a journey in a new direction. It’s about breaking free from others’ opinions about myself. It’s about removing the imaginary pressure from the outside world and stop worrying
about what others think. (More)
PART II - "Hate The Way I Love You"
‘Hate The Way I Love You’ is so important to the journey I have made creatively and personally. It's a moment of realization that brings so many things together. / Phase two in the trilogy RIDE, represent the dynamic between the vulnerable child and the ambitious adult...
PART III - "Ride"
‘Ride’ is the climax of the trilogy. The realization of the higher self. Loreen can surrender to her true self. Natural strength and a sense of being that allow her to move calmly in her natural direction. As a sensate act, ‘Ride’ provides full closure to the past and the new beginning Loreen has longed for. (More)
1. '71 Charger - 4:11
