Lorine Zineb Nora Talhaoui
, or Loreen
as you may now know her, is one person that can certainly not be accused of wasting years.
At her present age of 31, she has had a life full of ups and downs, different homes, cultural experiences and unequivocal success.
Despite all of this it has not been an easy road and said success has been well and truly earned.
Coming from a working class family and a relatively small home Loreen
mostly had to find her own way in music
. Rather than tearing the house
down with her passion for singing she began skipping school and heading for the most acoustically inspiring place imaginable, the church. Hours
and hours were spent belting in the church and although at the time she thought she was alone, the priest was very aware of her escapades and
decided to turn a blind eye at the skiving. Perhaps it was the potential he saw.
Growing up Loreen had her mother’s record collection to learn from which entailed a wide of variety of styles from Barry White
to Lisa Gerrard
and an abundance
of Berber music
hailing from her mother’s Moroccan origins. Pop music came at a later stage and was no easy transition having been brought up on the unconfined
trance like music of her heritage. To have regulations in song lengthand structure was not natural to her who still to this day will abide by certain morals
when it comes to making and performing music. She feels this is a major factor in her success to date and will be strongly prevalent on her forthcoming album.
Loreen describes her voice as an instrument and refers to Jimi Hendrix
in his manor of breaking down boundaries on the guitar as an influence on her vocal
performances on the new album. She also states Grace Jones
as a massive perspective and musical influence.
Opportunities are rife in Sweden
for musician’s thanks largely to a strong belief for self-expression along with an affluent number of courses and infrastructure.
Live music is popular and venues and arts centres are plentiful meaning that Loreen
and peers can exercise their passion more ably than in other countries in the world.
Despite this she has often found herself on the move, claiming to sometimes spend just 3 months of the year in her home town of Stockholm. New York, Paris and London
are said to be her favourite haunts with each place having its own artistic prowess, inspirationally and practically.
Prior to competing in Swedish talent show Idol
seemed to take somewhat of a hiatus from music although she confirms that this was far from the case. She was
instead mastering her craft, having burst on the scene and received endless amounts of advice and information, she calls it a priceless period and imperative in
the way in which she has shaped herself into the artist she is today.
Eurovision Song Contest 2012
was Loreen’s moment to set the world alight and she took it with a plomb. Having been presented a song, Euphoria
, she listened to it
and came to the conclusion that she would take it to Eurovision as long as she could put her own spin on it. After months of tweaking and nonstop work they had an
end product that Loreen was content with and the rest is history. She emphasised the need for minimalism in her performance turning down extravagant lights and
pairs of shoes in an appeal to appreciate her and the song for what it was. It worked and Euphoria became the second highest voted
song in Eurovision history and
then went 9 times platinum
as a single in Sweden not to mention making its way to #3
in the UK charts, an almost unheard of outcome for non UK Eurovision entries.
This success inevitably enhanced Loreen’s ability to further her musical career and the following year came her debut album
, a massive achievement for any aspiring
artist regardless of the fact she had won the biggest song contest on the planet and this year comes the return of the long player as she aims to go one better.
Pulling out each and every stop seems to be the recurring theme in Loreen’s fascinating career so far and with a self-confessed series of experimentation on
the forthcoming album
, it seems highly unlikely that this will change any time soon.